We are seeking a dynamic and strategic Social Media Producer to lead the planning and execution of social media initiatives for Keeping It Real with Jillian Michaels. This role will be instrumental in growing the show’s online presence, driving community engagement, and supporting the show’s broader marketing strategy. The ideal candidate thrives in a fast-paced, cross-functional environment and has a passion for storytelling through social platforms.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Develop and implement social media strategies tailored to Keeping It Real with Jillian Michaels that align with broader brand objectives
Grow monetization opportunities and fan engagement across all major platforms
Create, schedule, and publish engaging, show-specific content across Facebook, Instagram, TikTok, X (formerly Twitter), and YouTube
Provide regular analytical reports on performance, audience insights, and growth opportunities
Analyze marketing efforts to improve engagement and reach
Collaborate with production and marketing teams to develop cohesive, cross-channel campaigns
Monitor and respond to audience interactions to foster a strong community around the show
Leverage social media trends and platform innovations to expand show visibility and fandom
Ensure content is on-brand and reflective of Jillian Michaels’ voice and values
Set and monitor KPIs specific to the show and adapt strategies based on insights
Manage targeted ad campaigns and social media budgets
Stay current with platform changes, best practices, and industry trends
Manage scheduling, listening, and analytics tools to streamline workflow
WHAT YOU WILL NEED
4–5 years of experience managing high-profile social media accounts
Proven success across platforms such as Facebook, TikTok, Instagram, X, and YouTube
Experience working with talent or branded shows in the media or entertainment space
Strong analytical skills with ability to translate metrics into action
Excellent communication, copywriting, and content planning skills
Ability to manage multiple projects simultaneously in a fast-paced environment
NICE TO HAVE, BUT NOT A DEALBREAKER
Usable skills in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.)
Familiarity with fan community engagement strategies for talk shows or personality-led content
Experience using social listening tools and scheduling platforms
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